Website Optimisation

Website optimisation & search engine optimisation - two very separate entities and Paterico can help you with both

Often treated as one and the same by many companies out there, it cannot be emphasised enough that optimising a wesbite is much, much more than changing a few words here and there and hoping Google likes the content a little more. Sadly, this is often the case. Not for Paterico though.

Website Code Optimisation

The majority of websites on the internet are using more resources than they should be. Through lazy coding, use of design templates and a reliance on style over content, many are slow to load and a drain on the business they represent due to excess bandwidth usage. A small website on a shared hosting package can suffer extra bandwidth charges while a corporate website hosted in-house can struggle to serve pages during a traffic spike. All because the website hasn't been tuned and its fat been trimmed.

Paterico is a specialist at poring through website page and server-side code and stripping it down to its absolute necessities. Think of it as sending a Ford into a garage and it coming out a Ferrari. The website will look and function exactly as before but will be faster at loading, more responsive and cross-browser compatible.

An efficient website works better for your customers and better for you. Customers have an improved browsing experience and you have lower bandwidth usage.

Search Engine Optimisation

There is a lot of misunderstanding and confusion about SEO and a huge crowd of people prepared to capitalise on that confusion, add a little mystique and call themselves an SEO expert. The truth of the matter is that the search engines are smarter than ever before and making progress all the time. Traditional SEO 'tricks' have been overcome and, generally speaking, site ranking is now more a reflection of niche and averaged popularity across the internet. It is no longer all about keywords.

Paterico, if called upon to improve a site with search engines in mind, will always put quality content before any other consideration. A set procedure will ensure a website is as prepared as possible for proper promotion. This consists of, in no particular order:

• Page title analysis
• Meta description analysis
• Meta keyword analysis
• Page heading content
• Internal links
• Incoming links
• Content type
• Content tuning

Once this is complete, your website will be ready and equipped for proper promotion via whatever method(s) you choose.